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Verve Coffee Roasters

4.5 ★★★★★ 665 Google reviews · Coffee shop

fresh pastriesfriendly baristascozy atmosphere

NorCal-originated chain for thoughtfully sourced coffee drinks in a modern space with wooden decor.

Visit

1010 Fair Ave
Santa Cruz, CA 95060

(831) 425-5648

Directions Website

Hours

Monday 7 AM–6 PM
Tuesday 7 AM–6 PM
Wednesday 7 AM–6 PM
Thursday 7 AM–6 PM
Friday 7 AM–6 PM
Saturday 7 AM–6 PM
Sunday 7 AM–6 PM

Where to find Verve Coffee Roasters

What regulars say again and again

The things that keep coming up across 665 Google reviews — with a reviewer's own words as proof.

🥐 fresh pastries 4 mentions

“Coffee and pastries are fresh and tasty Update: stopped by after walking on the beach.”

😊 friendly baristas 3 mentions

“I bought a bag of beans to bring home and the barista were very helpful in providing recommendations.”

🛋️ cozy atmosphere 3 mentions

“There were lots of plants, cozy lighting, and the perfect ambiance for work, studying, or just reading a book.”

What customers say

Verve Coffee Roasters is a very popular coffee roaster based in Santa Cruz, California. Delicious coffee gained popularity with many modern cafes attracting locals and visitors. Great place with good ambience with additional outdoor seating at some cafes welcoming families, children relax sipping their favorite coffee.

★★★★☆ — Info, 2023-02

Verve got everything right. The cappuccino was exactly the right temperature with a very nice microfoam. No bitterness and not overly milky. Aside from the coffee, the egg and cheese sandwich was also very nice. Verve also has self-serve water and a nice bathroom.

★★★★★ — Justin, 2021-09

The coffee is delicious here. Props to the barista for adding just the right amount of mocha. I could still taste the coffee and flavor. Most places would drawn mocha in chocolate but this has to be my favorite mocha drinks of all time.

★★★★★ — Kwok, 2022-08

Favorite coffee shop in Santa Cruz. This one is located close to the beach. Coffee and pastries are fresh and tasty Update: stopped by after walking on the beach. More crowded than ever but still good service and best coffee

★★★★★ — Mediscover, 2024-01

Excerpts from public Google reviews. Read all 665 reviews →

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Listing verified July 2026 from public business records and customer reviews. Something out of date? Report a correction. Own this roastery? Claim your listing — it's free.