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Variety Coffee Roasters

4.4 ★★★★☆ 952 Google reviews · Coffee shop

Espresso great espressofresh pastries

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261 7th Ave
New York, NY 10001

(917) 409-0106

Directions Website

Hours

Monday 7 AM–9 PM
Tuesday 7 AM–9 PM
Wednesday 7 AM–9 PM
Thursday 7 AM–9 PM
Friday 7 AM–9 PM
Saturday 7 AM–9 PM
Sunday 7 AM–9 PM

Where to find Variety Coffee Roasters

What's in the cup

What Variety Coffee Roasters is pouring and bagging — straight from customers' own reviews, not our guesswork.

Espresso 4 mentions

“I bought a bag of beans to take home with me as a souvenir, and it’s been absolutely delicious as espresso and pour over.”

All espresso roasters →

What regulars say again and again

The things that keep coming up across 952 Google reviews — with a reviewer's own words as proof.

great espresso 2 mentions

“Variety roasters has a great espresso bland and a nice looking place.”

🥐 fresh pastries 8 mentions

“They also had some great-looking pastries in the display case, so I’ll definitely have to come back and try one next time I’m in.”

What customers say

Old school coffee vibes with prices to match. I can’t believe we walked away with $4 iced lattes in NYC that were actually good. The place was packed and full of people working, meeting, and getting to-go coffees. We bought a bag of espresso to go.

★★★★☆ — George, 2024-04

Quality coffee, lingering/co-working friendly, personable staff. 10/10 would reccomend. My wife and I came in and sat for a while. We both ordered Americanos, hers decaf, mine regular, and they were fantastic. No complaints at all! I know coffee, and thought this was certainly a spot to return to for the brew.

★★★★★ — Eric, 2025-12

Great ambience and space for studying, working, or meeting up with a friend. We ordered their latte which had a robust, deep flavor without any syrups which was great. They also have a variety of pastries, baked goods and memorabilia to purchase like mugs, coffee beans, and tea.

★★★★☆ — Lwexplores, 2023-12

Variety Coffee Roasters truly sets the standard for what a coffee shop should be. From the moment you walk in, the ordering process is seamless and efficient. You place your order and can either grab a seat among the lively crowd—this place fills up almost immediately after opening at 7 AM—or take your drink to go,…

★★★★★ — A, 2026-04

Excerpts from public Google reviews. Read all 952 reviews →

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Listing verified July 2026 from public business records and customer reviews. Something out of date? Report a correction. Own this roastery? Claim your listing — it's free.