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FreeForm Coffee Roasters

4.8 ★★★★★ 465 Google reviews · Coffee shop · Coffee roastery · Coffee store

Roasts in-house Wholesale EspressoCold BrewDecaf great espressocold brew on tapfresh pastriesfriendly baristas

Popular coffeehouse featuring locally roasted beans, plus espresso, and tea.

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411 AZ-179 Ste 7
Sedona, AZ 86336

(928) 426-3333

Directions Website

Hours

Monday 7 AM–2 PM
Tuesday 7 AM–2 PM
Wednesday 7 AM–2 PM
Thursday 7 AM–2 PM
Friday 7 AM–2 PM
Saturday 7 AM–2 PM
Sunday 7 AM–2 PM

Where to find FreeForm Coffee Roasters

What's in the cup

What FreeForm Coffee Roasters is pouring and bagging — straight from customers' own reviews, not our guesswork.

Espresso 6 mentions

“Both drinks were smooth, perfectly balanced, and clearly made by skilled baristas who care about quality — rich espresso with silky, well-textured milk and no bitterness.”

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🧊 Cold Brew 3 mentions

“They have some of the best cold brew around, and I’ve never been disappointed with anything I’ve ordered.”

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🌙 Decaf 2 mentions

“I had a decaf breve cortado that was amazing.”

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What regulars say again and again

The things that keep coming up across 465 Google reviews — with a reviewer's own words as proof.

great espresso 2 mentions

“The quality is top-notch—smooth, flavorful, and roasted to perfection. Their espresso is bold yet balanced, and the cappuccinos are creamy with just the right microfoam.”

🧊 cold brew on tap 3 mentions

“They have some of the best cold brew around, and I’ve never been disappointed with anything I’ve ordered.”

🥐 fresh pastries 7 mentions

“Not only are the staff friendly and characters with local flare, they have some delish coffee and pastries.”

😊 friendly baristas 3 mentions

“The drinks are EXCELLENT, staff is so friendly and helpful, their coffee bags and other swag items are worth the hype.”

What customers say

Freeform Coffee Roasters is hands down one of the best coffee spots in Sedona. The space is modern, warm, and thoughtfully designed with beautiful wood beams, clean lines, and a calm, inviting atmosphere that makes it perfect for slowing down and actually enjoying your coffee.

★★★★★ — Senya, 2025-12

☕ Amazing Coffee Freeform Coffee in Sedona serves some of the best coffee I’ve had anywhere. The quality is top-notch—smooth, flavorful, and roasted to perfection. Their espresso is bold yet balanced, and the cappuccinos are creamy with just the right microfoam. If you’re a coffee lover, this place is a must.

★★★★★ — Ravi, 2025-08

Freeform Coffee is a standout spot in Sedona. The staff are consistently warm, welcoming, and clearly proud of what they create. Even with a line out the door every day, it moves quickly because they are organized and attentive without ever compromising on quality.

★★★★★ — Katherine, 2025-11

The ONLY real coffee spot in all of Sedona. No other place is really worth it unless you’re there for a view, or don’t care much about the quality of your drink. My husband and I have been twice so far and plan to go again tomorrow.

★★★★★ — Sheena, 2026-02

Excerpts from public Google reviews. Read all 465 reviews →

Coffee roasters near FreeForm Coffee Roasters

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2.3 miles away

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Listing verified July 2026 from public business records and customer reviews. Something out of date? Report a correction. Own this roastery? Claim your listing — it's free.